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Apple: Measure Twice, Cut Once – by @gruber

. An even a bit more by yours truly…

Apple’s response today to the Lodsys patent threat against iOS developers is another example that indicates a consistent pattern:

    1. An Apple-related crisis or problem occurs.
    2. There’s an immediate flurry of news coverage and speculation.
    3. A week or more passes before Apple responds, but when they do, they do so decisively.

…Apple’s policy is to respond to a crisis with certainty, or at least as much certainty as can be mustered. Certainty takes time. No drip, drip, drip of vapid PR statements. Just silence, then an answer. Seems to be working out pretty well for them.
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