Apple’s competitors are beginning to realize that the battle of mobile computing has nothing to do with processor speeds, gigabytes of RAM, or being “open.”
It’s actually a battle of ecosystems, platforms, and, user experiences, says Matt Richman in his blog.
Even if Microsoft, Nokia and Google also have a music, app and map service, that make them competitive. Because they miss the common denomiator, the ID.
Apple ID is used for instance to:
- download apps, songs, movies, books
- setup your mac
- find a lost iOS device
The Apple ID is an important part of Apple's secret sauce 😉