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Social Media

Social media marketing plan: 4 goals, 2 actions and 5 tools to increase impact and engagement #smm

Goals are dificult to nail down, but I try with these:

  1. First 1K iFacturas downloads
  2. Increase conversion for iFacturas rate to 10%
  3. Increase the Klout Score 10%
  4. Increase engagement with 20%

Action plan

In order to achieve my goals I will:

  1. Write less often but longer – 1-2 dayli, use repeated tweets and support the posts with twitter, facebook and linkedin.
    1. Post video and podcast – 1-2 weekly
  2. Keep blogging interesting links, but with shorter comments and a direct link. Don’t use photos. Use blog. facebook and twitter – 1-10 dayli

I will use following tools:

  1. Posterous as a hub to distribute text, links, photos and video
  2. iPad prepared blog on WordPress
  3. Facebook 
    1. Personal profile to private interests
    2. Ifacturas for finance
    3. Apps lifestyle for social media, apple and post-pc
  4. Iakttakelser.com for the rest – may want to rename it to mortjac.com or mjac
  5. TweetDeck or sprout to discuss and follow up

I'm already acting on this plan. Another day I tell you if I can measure the changes. A hint – it already looks great!


About mortjac

Norwegian social entrepreneur, blogger&Swift programmer. PM for the OMG GL standard. Using #ULab to give #Villajoyosa sustainable tourism&tunable pipe organs.


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