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HOW TO: Build an App for Your Small Business – #DIY #apps #ios #wp7dev

My company and I have 4 apps. Two on Apple App Store, one waiting for approval on Microsoft App Hub and one under development. The serious one is iFacturas (iTunes link), an invoicing app for iPhone and WP7 in Norway and Spain respectively. The other is PorfaPaga.me (iTunes link) which are simply this blog in an app. I chose to build it with AppMakr. It’s been on the App Store for soon a year. Both are free to download and use. For iFacturas you’re charged for sending invoices, both in email and to let us print and send it via post.
Still we are always looking at better ways to do our app business, and a post of Jolie O’Dell from Mashable has a whole story on building apps. Here are the DIY part of the post:

There are quite a few do-it-yourself options for the thrifty entrepreneur. If you’re not a perfectionist, and if your budget is small, building your own app with minimal support from professional developers might be a viable option. Most of these tools have a what-you-see-is-what-you-get (WYSIWYG) interface, which means even the techically challenged should be able to create a usable application without sustaining any brain strain.
These DIY tools are generally a lot less expensive than working with a pro — but caveat emptor, you get what you pay for.
Google’sGoogle App Inventor is a good example of a DIY tool. You don’t need a developer to use App Inventor, and you can create AndroidAndroid applications that use a smartphone’s features, including GPS and SMS.
If you’d like to capture the iPhone market, too, check out AppBreeder, a web-based iPhone app maker, orSwebApps, another tool for building iPhone applications.
You can target multiple mobile platforms at once with tools like BuildAnApp, or you can look into the geolocation angle with a tool such as Socialight or Shout’Em.
There are also tons of tools for creating your own microsites, Facebook apps, social networks, blogs and more. Do a web search to find platform-specific tools.
The most important part of using a DIY tool is ensuring that your initial idea and strategy are spot-on before you embark on a potentially time-consuming process. It might be smart to double-check your plans with an experienced and successful mobile and online marketing expert before beginning your app creation.
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