Virtual currency exchage – that’s a place I think we are heading. A post of Dean TakahashiAdd in GamesBeat tells the story:
The deal is a coup for the startup because it means that the rewards that its customers can earn on its Game Coins web site
will be more liquid, allowing users to earn Facebook Credits (which can’t be spent in scores of Facebook apps) through acts such as browsing the web, shopping online, completing game missions, or writing game reviews. This means that Facebook has approved Sometrics as a partner in the App2User program
, which lets merchants and loyalty program operators to convert reward points into Facebook Credits.
Before today, users who went to Sometrics’ GameCoins.com web site could earn Game Coins
, Sometrics’ virtual currency, by doing those kinds of tasks. More than 250 publishers have partnered with Sometrics, giving 225 million users access to its GameCoins.com. The Game Coins can be spent on items in games made by the publisher partners. Now, with Facebook Credits behind it, the Sometrics currency is more useful, said Ian Swanson, chief executive of Sometrics.