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Curated Computing – and why you should only buy #iPhone now

Since my colleagues, friends and family knows I´m into mobile computing, they sometimes ask me for an advice when they want to change mobile. They shouldn´t because I´m developing for iPhone and Windows Phone 7, and since the latter isn´t on the market I always recommend iPhone. 


Normally I show them the apps I use every day and how I use it in work and leisure. But they don´t often follow my advice. And I don´t know why. So I´m constantly dealing with “why on earth people don´t know their own best?” (of course they know – they do what they can think is best for them 🙂


They who don´t by iPhone tend to buy an Android phone, and it is pretty demanding to introduce people to the differences when they are not into what Forrester analyst Sarah Rotman Epps in ars technica call curated computing. She states:

…a mode of computing where choice is constrained to deliver less complex, more relevant experiences. Let me repeat that, because it’s the essence of the Curated Computing experience: less choice; more relevance.

And compares it to PC: 

…consumers can do a wide variety of things with a Windows PC or Mac, like run commands, install robust software, connect easily to external devices, and save files locally. But the iPad (and iPod (added by editor)) does things differently. Its operating system runs more like a jukebox than a desktop, asking consumers to choose (and often pay for) applications from a predetermined set list. Each of these applications is in itself also curated, since the publisher selects content and functionality that’s appropriate to the form factor, just as a museum curator selects artwork from a larger collection to exhibit in a particular gallery space.

 The good side of lock-down:

Curation is the positive flip side of Apple’s locked-down approach, decried as a major, negative development in computing by many observers, present company included. Who would have thought that in 2010, so many people would pay good money for a computer that only runs approved software? 

It runs counter to the idea, prized by geeks, that computing equals freedom. If it were Microsoft doing this, we’d all be storming the Gates with torches and pitchforks.

Well, the truth are that I´m tired of self-curate my computers. I love that Apple and its app producers does it for me. But it is still hard to explain to people who hasn´t experienced it self.


What also hurts, beside that they lose their hard earned money, is that they are not given the possibility to experience the “curated computing”, and sense the power it is to manage IT without blood, sweat and tears.


Lets sum it up: Curated computing means:

  • The hardware is made to easy connect safely with other devices
  • The OS is designed to give the user only what he need to use the device effectively
  • The apps is designed to let the user do pre-defined tasks

And what it implies for my self and my friends is that they can do their tasks easy, efficient, trouble-less and safe. Thats a pretty big deal!






And there will be one more curated smartphone – the Windows Phone 7, which will do all without the hardware part to obtain the user experience which can meet us.


And sorry Android,  you´re still not there. You are just for geeks that doesn´t mind unsafe computing 😉
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