|Guy Kawasaki and Morten Jacobsen in Paris|
Tell us who you are and your role in the company:
I ́m a «General Ledger Visionary» happened to be the in right place at the right time. I ́m the CEO and founder of «no excuse accounting» in Norway and Spain
What did you do before creating your company?
Creating other companies within the IT and accounting market.
How do you feel being the most promising «Starup of the Day» per Microsoft BizSpark?
I feel excited about promoting our tools to the only companies in the world which can really create new jobs – startups.
What is your companies mission?
Our mission is to help the Independent Contractor stop losing time and money, by providing his loved smart-phone with an compelling new invoicing, accounting and payment experience, as a service in the Cloud.
Tell us what your company does in 140 char.
100 millions of independent contractors can use smart-phones as their primary computer, allowing them to invoice at the point of service.
How did you get the idea for your company?
I ́ve heard the ICs scream for tools to enable them to sell more and easier. And the screams got higher and higher during the crisis. Suddenly, there was the ability to combine our financial UI «for the rest of us» with touch computing and the Cloud and an enviroment to do it in – BizSpark. We simple had to answer…
Tell us about your funding history. Are you currenly looking for funding? If so, how much?
We are looking for €2.5M to penetrate the Hispanic market.
How many employees do you have. How many developers?
We are six people right now. Four of the in development.
Are you hiring? If yes, what are you hiring for and where?
Yes, smart-phone User Experiece designers in Spain.
Which platform are you building on? Why?
We are building on Silverlight, asp.net MVC and Windows Azure. We want to be globally available and dependent on very fast processing, all without to have to pay upfront for the costs.
Where do you see opportunities today in the Software/Internet area?
I foresee that the Natural User Interaction (NUI) will open the computer to people who hasn ́t been using them, and facilitating and increase the productivity for us who already use it. The combination of NUI and the Cloud, and the huge step in performance/cost will create an envarioment where we will see a lot of disruptive solutions.
What do you think about the BizSpark program?
It ́s great. It has been an enabler for us. We were so happy to join BizCampNYC in January, and that has been a real driver for the company.
Do you have any advice for young Software entrepreneurs?
Don ́t even think about having your own «on premise» server park. And start using the highest modelling level that you are able. If you need to store data, please consider using ASP.net MVC 2 and Entity Framework 4 to get the base laid down on Azure SQL!
Who ́s your role model?
Leonardo da Vinci
What ́s the ONE THING you would like reader to take away from this interview?
That invoicing and accounting now can be done faster and easier than ever on a smart- phone, still being able to comunicate the accounts with advisors and authorities.