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Finance, Social Media

4 weeks social media campaign for @noexcuseacc #iPhone app

Thanks to @GuyKawasaki advices and due to @ObjMarketer, my meta-campaign went remarkably well. Today I have started a new campaign for No Excuse Accounting together with @Revaliente, the marketing responsible of the Spanish/Norwegian invoicing app company (and self being CEO).

We will run 4 weekly campaigns, choosing from the following themes:
Time
Cost
Ease of use
Integration with accounting
Security

We will use this template for each campaign whith one message each day:
The problem
Customer (context)
Solution
User benefits

Each message will be run 4 times with 8 hours intervals.

Languages: Norwegian and English

Blogs: ifacturas

Twitter accounts: @noexcuseacc

The measurable goals for the campaign are:
1st. Week: 10 clicks per post, 100 clicks in total, 2 re-tweets, 50 new followers

Run the campaigns on from Mondays to Thursdays and evaluate them on Fridays.

I will post more on the weekly campaigns and also about the experience of @ObjMarketer 3.0, which has recently been released.

Any advices are welcome! Keep following!

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@mortjac

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